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Start: Olympic TV Ad
Client: UCare
Agency: Initio Advertising
For the 2016 Summer Olympics UCare needed a short-run brand TV spot to air daily during the evening news Olympic re-cap.
Playing off of their brand tagline—"Health care that starts with you"—a TV ad was created that connected the idea of Olympic event starts with everyday life 'starts.' With this ad, UCare got to reinforce their brand message while celebrating their audience and the Olympic athletes.
Also viewable on YouTube.
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