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UCare for Seniors:
"Get All the Benefits" Campaign

Client: UCare

Agency: Initio Advertising

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UCare had over 30 years of experience offering top-rated Medicare Advantage plans. However, the Medicare marketplace can be crowded and overwhelming and UCare wanted to clearly communicate everything a 'UCare for Seniors' (UFS) plan offered.

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The "Get All the Benefits" campaign consisted of a series of print ads with headlines calling out each additional benefit gained with a UFS plan.

 

This message carried over into direct mail pieces and photography and design from the campaign was used to revamp UCare's helpful e-guide to Medicare.

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A Plan with Vision
A Plan You Can Smile About
A Plan that Hears You
A Plan that Moves You
direct mail design
direct mail design
e-guide design

View the complete e-guide online.

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