Peggy & Joe Campaign:
TV and Online
Client: UCare
Agency: Initio Advertising
UCare has over 30 years of experience offering comprehensive Medicare Advantage plans to individuals in MN. With another enrollment period approaching they needed a fresh media campaign to share why the 65+ audiences should consider their health insurance products.
Three TV spots were created featuring humorous, relatable conversations between a couple: Peggy & Joe. The ads highlighted the challenge of signing up for Medicare and encouraged viewers to enroll; as well as sharing the benefits that came with UCare's Medicare Advantage plans.
Additionally a series of 12 short online videos were developed to show more small funny moments in the characters' world. These videos gathered more than 100,000 views and gave viewers another chance to bond with the Peggy & Joe.
Check out all of the online videos at their YouTube channel.
Reel of TV spots; also viewable on YouTube.
Other 12 online spots can be found on Peggy & Joe's channel.
