Client: Internal

Agency: Initio Advertising

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Christmas Crackers were a fun gift for Initio to send to friends during the holidays. However, crackers don't have as wide a presence in the US holiday scene as they do in the UK.

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To remedy any confusion, the accompanying card showcased a variety of quirky statistics to illustrate the history and worldwide appeal that crackers have. Simple illustrations explained how to use the crackers; and the colors and typography gave the card a festive, seasonal vibe.